Many people believe that having a website is all that's required for people to find you online. Unfortunately, this is not the case. You need to get out there, advertise your website and build campaigns that will help your website to get the attention it deserves. From creating good copy to building much needed links to your website, we can get your website working hard for you.
Simply put, Search Engine Optimisation (SEO for short) is a process of tasks performed to increase the visibility of a website in search engine’s natural results. The idea is simple; the higher up your website appears in the results, the more likely it is to get visits from people searching those specific terms. Depending on your business and the plan that we put in place, SEO can include keyword searches, image searches, local only searches and video searches.
Think of SEO as a marketing strategy. Here at Lumen Creative, we have a strong understanding of how search engines work and the first step of our process is to understand your business, the keywords you wish to target, and the keywords your potential visitors are likely to be searching for. We then look to optimise your website by editing its content and code to increase its relevance to specific keywords and to remove barriers to the mechanics behind the search engines. In addition, we work behind the scenes to build backlinks to your site and create external content to promote your website in an effective way.
Get in touch to discuss your specific requirements and we'll provide you with a quote